Managing Director of HEINEKEN Ethiopia since 10th of September 2018
Gene started his career in HEINEKEN as an international trainee in 1990 in his native Rwanda. Since 1992 he has been in different roles in BRALIRWA in Rwanda, at HEINEKEN USA in Atlanta, Corporate Marketing in Amsterdam, Sub Sahara African Region in Amsterdam and BRASSERIES DE BOURBON in La Reunion. In 2010 he returned to Americas and assumed his most recent role of Managing Director for Caribbean and Americas Exports.
Human Resource Director
Dina Makonnen joined Heineken Ethiopia as HR Director in 2014. She has over 12 years of HR experience in various advisory roles. Prior to joining Heineken Ethiopia she was Director of Operations at InfoMind Solutions.
Edzard Hulshof joined Heineken Ethiopia as Finance Director in August 2019. Edzard started his role in Heineken in 2014 within Global Strategic Planning & Business Control and in December 2016 moved to Heineken Canada as Finance Manager. Before joining Heineken, Edzard worked as a management consultant at McKinsey & Company in Amsterdam and New York.
Corporate Relation Director
Sera is the Corporate Relations Director for HEINEKEN Ethiopia. Sera joined HEINEKEN Ethiopia in 2012 as the Human Resource Director and has been in her current role since 2015. With over 20 years experience, Sera has worked in both the US and Ethiopia in various HR roles and management positions.
Supply Chain Director
Alexander Brinkerink is the Supply Chain Director for Heineken Ethiopia. Alexander started his role in HEINEKEN in 1999 as a Management Trainee in Supply Chain. Since then he has held several positions within Supply Chain and worked in various countries such as Den Bosch- Netherlands, Bralima/Brasco- DR Congo, Zagorka- Bulgaria, Brasserie Nationale d’Haïti- Port-au-Prince. His last position before coming to Ethiopia was Brewery Manager in Herefordshire UK.
Mekdes joined Heineken Ethiopia as Legal Counsel in October, 2014. Mekdes started her career as a Paralegal and Researcher in a law office focusing on Investment and Non-Profit law prior to joining Heineken Ethiopia.
Abdul joined Heineken in 2013 as a Brand Manager for the Harar brand bringing with him a lot of sales and marketing experience from different industries that spans a total of ten years. Following his role in managing the Harar brand, he moved to Sales as a Trade Marketing Manager after the launch of the Walia brand in 2014. Abdul is our newest member of the Management team since his appointment as a Sales Director in Jan 2019.
Jacqueline Van faassen
Jacqueline started her career in HEINEKEN as Management Trainee in 2005 in The Netherlands. Since then she has worked in different Marketing and Trade Marketing roles in beer, malt and soft drinks in The Netherlands, Jamaica, Nigeria and the DRC. Before joining Heineken Ethiopia Jacqueline worked as Marketing Manager at Bralima in the DRC.