Sofi Malt Relaunch

In its continued commitment to excite its consumers, Heineken Breweries S.C. has relaunched Sofi Malt with a fresh new look and improved recipe enriched with nutrients like Vitamin C and Calcium.

On 19th June we celebrated the relaunch of Sofi Malt over colorful breakfast event. Aerobics exercise engaged more than 200 consumers who attended the event at both Meskel Square and Juventus sport club.

To inform consumers and create better awareness about Sofi Malt’s health benefits, we will run a 2-month long campaign in Addis Ababa and all major cities across the country.

Sofi Malt is the first malt beverage in Ethiopia, introduced by Harar brewery in 1995, which is a refreshing non-alcoholic drink made of barley. It can be enjoyed as an energy booster and when seeking a wholesome drink to help stay active.

Enjoy the new Sofi Malt, Cheers!

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