Walia Expedition to Seychelles
The inspiration of the Walia Expedition comes from building on our tradition of exciting and surprising our consumers for the Ethiopian New Year. This tradition started in 2014 with the launch of our Walia brand through the ‘Melkam Addis Amet’ label.
Walia as the main sponsor of the Ethiopian National football Team surprised and excited 200 Walia consumers by flying them to Seychelles to watch the African Cup of Nations at Mahe Island on 5th September, 2015.
The excitement started with the chartered Walia branded Ethiopian Airlines Dreamliner and continued for 2 more days with a stay at the Coral Strands Hotel. We all agreed what happened in Seychelles, stays in Seychelles!