Heineken Breweries SC in Ethiopia extends the 5 year barley program for two more years in Ethiopia together with the Dutch and Ethiopian Government

Malt Barley Project extended to December 2019 which is set to continue to develop the malt barley value chain in Ethiopia.

Community Revenue Enhancement through Agricultural Technology Extension (CREATE) is a Public Private Partnership Project between HEINEKEN, the Dutch and Ethiopian Government with EUCORD as the implementing partner with close partnership with the Agricultural Transformation Agency (ATA). This project aims to increase food security, improve the livelihoods of smallholder farmers and reduce Ethiopia’s dependency on imported barley. The initial  CREATE project was running from 2013 to 2017 but in order to ensure that local farmers continue to be supported and sustain the  momentum generated from 2013 to 2017  the project life time has been extended to December 2019.

The CREATE project  service agreement that is signed today between HEINEKEN Ethiopia and International Finance Corporation (IFC) will ensure that local farmers are supported to produce 1 million tons of barley needed to meet the expected demand from the existing and new malteries and from the food market.  The project extension will also have an expanded geographical scope until December 2019 after which the new malteries will be expected to take the lead in further developing the barley value chain.

The CREATE project started with 1,700 smallholder barley farmers in the Arsi, West Arsi and  Bale zones in 2013, and during the 2017 planting season had directly supported 24,836 farmers.  In addition, an estimated more than 30,000 additional farmers have received high yielding HEINEKEN seeds from farmers who are supported by the CREATE program. The project has transformed barley production in Ethiopia (from 2.4/ha in 2013 to 5 tons/ha on average), with an estimated 240,000 tons of the two new varieties (Traveller and Grace, also called the Walia seed) harvested in 2016. This level of productivity has resulted in a significant increase in farmers’ income and for the first time, Asella Malt Factory did not have to import raw barley from Europe to meet its full capacity. We have also learned that the new varieties are being combined with teff grain to produce good quality injera (traditional flatbread pancake). We are delighted that the project is making a significant contribution to food security in Ethiopia.

Gerrit van Loo, Managing Director of Heineken Ethiopia, commented “This project is a clear demonstration of our strategy of Growing with Ethiopia from Barley to Bar. We make a meaningful and purposeful difference in the lives of thousands of farmers and create import substitution for foreign barley”


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