Addis Ababa, June 15th, 2016 – Heineken Breweries S.C. Relaunches Sofi Malt

In its continued commitment to excite its consumers, Heineken Breweries S.C. has relaunched Sofi Malt with a fresh new look and improved recipe enriched with nutrients like Vitamin C and Calcium.

To inform consumers and create better awareness about Sofi Malt’s health benefits, we will a 2-month long campaign in Addis Ababa and all major cities across the country.

Sofi Malt is the first malt beverage in Ethiopia, introduced by Harar brewery in 1995, which is a refreshing non-alcoholic drink made of barley. It can be enjoyed as an energy booster and when seeking a wholesome drink to help stay active.

Enjoy the new Sofi Malt, Cheers!

Press enquiries:

Serawit Bezabeh
Corporate Relations Manager
Tel: +251-912504496

Editorial information:

Heineken Breweries S.C. key brands are: Walia, Bedele Special, Bedele Regular, Harar, Buckler and Sofi Malt.

Beer is a natural product enjoyed by millions of people around the world. It is, and can be, part of a healthy balanced lifestyle when consumed in moderation.

Beer is not for sale to persons under the age of 18 years.

We actively promote the enjoyment of beer in moderation. For more information on our responsible drinking approach visit:


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