Sustainability - Local SourcingGrowing with Ethiopia from Barley to Bar

The key issue facing global agriculture is how to increase productivity in a more sustainable way to meet this rising demand. Sustainable sourcing also makes a real contribution to both poverty reduction and food security.

We want to operate in a way that improves the quality of life for local individuals and communities, helps the environment and ensures a consistent supply of our raw materials.

Through our local sourcing projects, we are helping smallholder farmers to improve yields and compete against imported crops. This increases the incomes from their farms, making a significant contribution to the alleviation of poverty and food security at a local level. Most importantly, we are empowering them economically, allowing them and their families an improved standard of living. Local sourcing also benefits HEINEKEN; it eliminates import duties, secures a sustainable supply of raw materials and reduces our transport-related environmental footprint.

In 2013 HEINEKEN in Ethiopia has initiated a Public Private Partnership called CREATE (Community Revenue Enhancement Through Agricultural Technology Extension), in partnership with the Agricultural Transformation Agency (ATA) and Ethiopian Institute of Agricultural Research (EIAR), aimed at improving quality and quantity of malt barley grown in Ethiopia as well as improved access to markets for farmers. This has already enabled HEINEKEN to support local smallholder farmers to supply our breweries and drive this desired increase in local sourcing.

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