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When consumed in moderation, beer and other alcoholic drinks in our portfolio can be part of a well-balanced lifestyle. We are proud brewers committed to promoting responsible consumption and reducing the harmful use of alcohol. We think it is important that consumers are well-informed about alcohol, our products and how they can be enjoyed responsibly. We make sure to emphasise this on our packaging, in our advertising and promotions and through our partnerships. We offer a wide range of drinks at varying Alcohol by Volume (ABV), including more and more no-alcohol and low-alcohol options.
Alcohol consumption is an individual choice. Before drinking alcohol, the individual’s risks and benefits should be weighed up. There is some evidence that alcohol consumption is linked to certain health problems. Alcohol affects everyone differently. For some people, even moderate alcohol consumption can increase certain health risks, such as heart disease, diabetes and certain types of cancer. If you have any further questions or concerns, please contact your GP.
Excessive alcohol consumption can have dangerous long-term consequences, such as physical dependence or addiction to alcohol and should always be avoided. Some people should not drink. These include those under the legal drinking age, pregnant women, those who are going to drive or operate machinery, and those who cannot control their drinking.
Many government agencies publish recommended guidelines for alcohol consumption that consumers can consult. Health authorities are also a good source of information.
For more information about alcohol and health, we recommend visiting the following resources: