Our beloved brand Harar won the Brand Building Award at The HEINEKEN Company Commerce Week 2024!!
This is a well-deserved recognition of the cross-functional work that has been done over the last few years. Brand building doesn’t start and end with Marketing.

It starts at the core of our operations with having the right people who are passionate about their roles, brewing and packaging a great tasting beer consumers enjoy to drink and making sure the quality is consistent, ensuring availability in outlets, creating and deploying visibility and POSM that breaks through the clutter, crafting and executing daring ABTL campaigns that demand attention and having the discipline to stay consistent with messaging.

Congratulations to all Heineken Ethiopia team for making this happen.