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Evergreen is our bold strategy to deliver superior and balanced growth and the next evolution of our HEINEKEN business. EverGreen, inspired by nature, it’s resiliency and agility that nature exemplifies.
We ignite the moments that bring us together, create bonds and are unforgettable. They help make the world a little better… One day, one beer, one cheers at a time!
for our customers and consumers
Passion for consumers and customers: We are brand-builders who truly understand the needs & desires of our consumers. We brew the highest quality beers and beverages to best serve our customers to win together.
of life
Care for our people and the planet: People are at the heart of our company. Green blood pumps through our green hearts. We can only thrive if all our people, communities and our planet thrive.
for our people and the planet
Enjoyment of Life: We believe that joyful moments shared together are what truly matter. Nothing beats the simple pleasure of a beer, a chat and laughter with friends.
to dream and pioneer
Courage to dream and pioneer: Born in Amsterdam and raised by the world. We set bold ambitions & challenge the status quo with imagination, creativity and pragmatism to deliver the goods & grow sustainably.
Using the lens of the Green Diamond we want to be clear on “what winning looks like”. Balance means succeeding in all four quadrants of the Green Diamond. We aim to get the balance right between short-term delivery and long-term sustainability and between top-line growth and overall stakeholder value creation. The Green Diamond encapsulates our balanced ambition including drivers on Growth, Profitability, Capital Efficiency and Sustainability & Responsibility.We are going to challenge ourselves to deliver more and will use the Evergreen 2025 Full Potential to stretch ourselves to accelerated yet sustainable performance.
