Open your world

In 1873, Gerard Heineken was so proud of the quality of his new ‘premium’ lager beer that he put his family-name on each bottle that left the brewery. Now, 4 generations later, this relentless dedication to quality results in 25 million Heineken’s being enjoyed each day in 192 countries.

Ethiopia is the 7th proud African country that is capable to produce, pack and sell the Heineken® brand locally.

Ingredients: Water, Malted Barley, Hops

Nutritional Value per 100ML: Energy 176 KJ / 42 KCAL



Our Quality, Our Pride

Brewed with high quality standard in a state of the art brewery, Walia is brewed to satisfy taste pallets of Ethiopians.  With its smooth taste, delicate malted barley flavor and crisp hoppy finish, it is a quality awarded beer meant to be shared with those who respect their past heritages and look in to the horizon towards a bright future.

Ingredients : Water, Malted Barley, Hops

Nutritional Value per 100ML: Energy 176 KJ / 42 KCAL



Celebrating people who brings stories to life

Sourced from the colorful, warm and welcoming Harar region, Harar beer has a distinctive bitterness resulting from the combination of two unique variety hops. Together with its golden color and ultimate beer flavor, Harar is the perfect choice for those who know their beer.

Ingredients : Water, Malted Barley, Hops

ImagesVideosTerms and Conditions for New Year Harar video challenge


Share the taste of Friendship

A refreshing, clean lager look with moderate bitterness, balanced by pale malt variety gives Bedele its lighter feel. Enjoy Bedele when having fun with friends!

Ingredients : Water, Malted Barley, Hops


Bedele Special

Bond with the Bold

A high quality lager beer, together with premium packaging and taste, proves its special character and name. Cheers to celebrating and enjoying the journey to success! Bond with the Bold.

Ingredients : Water, Barley, Two Types of Hops


Sofi Malt

Your Healthy Refuel

Sofi Malt is the first dark malt beverage in Ethiopia made from 100% natural ingredients. Its rich and distinctive taste is packed with vitamins, minerals and calcium. Wholesomeness, natural energy & healthy lifestyle are at the core of Sofi Malt’s identity as it continues to excite consumers following it’s re-launch in June, 2016.

Sofi Malt is proud to be the Main Sponsor of the Ethiopian Athletics Federation.

Ingredients : Water, Malted Barley, Caramalt, Munich Malt



Full Taste, No Limits

Buckler 0.0% is the first non-alcoholic beer in Ethiopia brewed from the best Ethiopian barley and wheat. With unique identity & taste, Buckler is for those who would like to enjoy full taste of beer with no limits. With Buckler, our consumers can have the best of 2 worlds: drink what they like while still being part of the fun beer moments

Ingredients : Water, Wheat Malt, Barley Malt, Hops

Nutritional Value per 100ML: Energy 104 KJ / 25 KCAL


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