James Bond Movie Premier in Addis
Heineken Breweries S.C hosted the 1st exclusive premier of Spectre in Ethiopia,on November 6th 2015, at the Sheraton Addis to selected guests including retailers, consumers, stakeholders, customers, diplomatic community and some of Addis’ prominent citizens.
Heineken®’s integrated Spectre campaign invited consumers into the legendary world of James Bond. The campaign builds on an 18 year partnership between Heineken® and the Bond franchise that spans seven Bond films, from Tomorrow Never Dies to Spectre.
